We’ve been working with a client for months now, developing a strategy on where their brand is heading and how to tell that story over the next 5 years. They’ve changed their business model and so they needed a new pitch.
That’s an exciting time for us to come on board – there’s a feeling that anything is possible, and everything should be considered.
As a storyteller I’m completely happy with this campaign work; as a designer though, I’m a bit frustrated.
So we took a few months, and considered. Everything all the way down to the name of the company.
The client loves what we’ve ended up developing, and I’m positive it will be a successful campaign for them, with a shelf-life of at least 2 years. Go us.
As a storyteller I’m completely happy with this campaign work; as a designer though, I’m a bit frustrated. The overall look & concept of the campaign is so simple that it’s completely transparent. The story and tone is doing the selling in this case, not the design. It’s kind of rooted in the 1st generation approach to advertising – content and copy is king.
Usually I’m the guy jumping up and down on my drafting table like a monkey & doing weird design shit while real world limitations like budgets and time rope in my ideas… this time it was Stephen trying to push me for a less transparent/more designy angle for this campaign, but we ended up taking a very quiet approach.
Ultimately the client and their audience has to come first, even before my need to make wanky design stuff.
C’est la vie.