Posted by Floyd Diebel 0 Comments

Hands On

One of the things that kind of makes us different, weird, eccentric, or whatever in relation to many other advertising agencies is that we actually enjoy the process of making the stuff, hands-on style. Designing the master plan creative stuff is awesome too, but the fun of “getting your hands dirty” (I mean this literally) and fabricating the work ourselves is really rewarding. This can add alot of stress to any given work week though.

The fun of getting your hands dirty and fabricating the work ourselves is really rewarding.

So, we have a commercial shoot this weekend, for our client Californians for Patient Care.

Stephen likes to say that shooting a commercial is a bit like going to war. I’ve never been in a war (unless you count throwing beer bottles at skinheads) but i guess its true on some level – its 90% pre-planning, 5% showing up on time, and 5% making sure the camera works…  which, of course it didn’t.

The last shoot we did killed our camera. That made for kind of a messy day of filming, but luckily we had a backup camera and were able to finish… but that camera is not made for shooting with sound, so it sounds like a blender with rocks in it. Not cool.

With a broken camera and a commercial coming up, most smart people would call a camera house and rent a camera.

With a broken camera and a commercial coming up, most smart people would call a camera house and rent a camera, while sending the broken camera off to some far-away land to get repaired. But that seems too easy, and I’m not always as smart as I could be. Plus we’ve got this neat room in back with all kinds of tools and soldering irons and duct tape and…

So I fixed it myself. Kind of crazy and it felt like it took forever but it worked. That said, putting a client’s commercial shoot on the line by using a recently repaired, untested camera is too dumb even for me to try.

We ran some film through it just to make sure everything was okay, and as witnessed by our test footage featuring Erica in all her high definition glory, the camera checks out! Cool beans.

With the camera stuff out of the way, we can relax and concern ourselves with other aspects of getting ready for the shoot. Like hoping the film gets here in time.

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